Welcome to Episode #3 of Make Money From Blogging!
In my previous blog post, I shared with you regarding the selection of a blogging platform and whether it was OK to start with Blogger or WordPress. More importantly, I also mentioned about the importance of niche selection and what it is that allows you to sustain blogging infinitely.
In this post, I will share my experience on usage of social media and how to have fun using it alongside your blog –
- Share everything you know – add value
- Make your followers’ lives easier – push content
- Engage – build authority
I will adopt a similar format to my previous posts and drop three simple points because someone once taught me that the human mind can’t really absorb so much information and three is just nice.
1. Share everything you know
Seven years. I guess I have been blogging for quite a long time.
One thing that has never changed was that I shared everything that I know. A few years ago, someone else told me to teach everything I know. Same same, I guess?
Don’t be afraid to share your knowledge! Nobody said that we had to be hardcore experts before we can start sharing. To teach, yes – perhaps that requires to be a certain level of expertise. To share? Anyone can do it.
Most of the time, there is bound to be someone out there that would benefit from what you’re sharing and we all know something that someone else doesn’t.
The caveat is that you have to add value. Sharing lame or useless stuff isn’t going to help you much. Using a healthy dose of common sense works most of the time!
It is only when you solve peoples’ problems and add value when they realize that you’re worth following.
A common worry I hear about – what if people steal my content or ideas? Think big, not small! If people steal your ideas, then you would have made it! It proves that what you’re doing works. Remember – sharing is caring.
For example, I write a lot about money hacks, life hacks, and travel hacks. Some, I learn from other people. Others, I figured them out myself. Just an endless cycle, really. I’ll improve on others’ ideas and adapt them for Singapore, whereas others will do the same to mine.
The key thing is that if you walk the talk, and show that you do what you say – it’s going to work out just fine! Don’t worry about competition. Most will simply fade away with time – just look at the new blogs created at the start of every year.
Some folks message me to say that they don’t seem to be getting any results from affiliate marketing. All I can say is to keep fighting. I repeatedly write about the same things, and a lot of times I’m simply providing updates to what I have been doing. You may feel that it’s trivial but it persuades people. Slowly. Some people only started messaging me after reading my blog for years.
It may seem boring but to a reader, it shows consistency and whether we have kept at it. I simply show up, day after day, week after week, and doing the same old thing – like index investing, funding my robo-advisor, using crypto Visa card, or flying in business class. You can’t be writing just for the page views and eyeballs.
You have to demonstrate that you are a living example.
Content that seems too thin to make it into a blog post? Little nuggets of wisdom? A screenshot or a news article? Post these via social media!
Plus it doesn’t make it look like you’re posting on your blog and then disappearing for a week or two after that.
2. Make your followers’ lives easier
Writing a blog is fun! I really enjoy blogging and have made plenty of friends plus endless hours of chats. Simply amazing.
At a point in time, you do have to choose whether the blog is ultimately for yourself or for your readers. If your idea of blogging is to get some extra income, then you have to place your readers at the top of your consideration.
Make their lives easier. Make it easy for your content to reach them. Push your content!
At the end of my blog posts, you’ll see a long list of ways that followers can choose to get updates.
The easiest and number one method is to utilize newsletters. Updates via email are old school but effective. Some folks don’t like using apps or social media that much, and using newsletters isn’t as intrusive or annoying to them. Please, don’t spam. One email per week is just about nice.
At the moment, my list of subscribers has about 1,000 people and that’s something I’ll keep trying to grow even though I have nothing to sell!
The ultimate perk of subscribing to my blog is that they will permanently be eligible for my annual giveaways. In the future, if and when I would be trying to do something different with my blog, all I need to do is to drop an email update.
One important thing to highlight is deliverability. A top-notch option like Mailchimp is free up to 2,000 subscribers and has excellent deliverability. Their emails don’t typically end up in the spam folder. If the emails aren’t getting opened, the emails are useless.
Facebook page is another easy way to get updates. I’m not particular whether people choose to like (700+) or follow (800+) my page as long as the content reaches them. Remember, it’s all about making their lives easy and effortless to see your updates and not for boosting your ego.
Similarly, I have added Telegram as it is an up-and-coming platform with plenty of users. I don’t have the time now to manage groups so I eventually closed the groups that already had hundreds of people. At the moment, I only use it to broadcast blog updates.
Discord isn’t that popular but I specifically added it because people can use it to chat with me instantly without registration.
RSS Feed is more tailored for power users who prefer to consume content via app readers and they tend to subscribe to many blogs at the same time. I do the same and highly recommend using a tool like Feedly to aggregate all the content I’m interested in so I don’t have to manually visit the blogs that I like.
Twitter Twitter Twitter! Twitter, interestingly, is used for engaging and connecting with other content creators – although readers do form a significant part of the engagement there. Twitter is where I learn a lot from my global counterparts. Twitter is also where I share candid stuff and personal tidbits of my life that you wouldn’t see on my blog. Oh, did I mention Twitter has direct message capability as well?
With so many ways to get updated whenever I have a new post on my blog, I’m doing everything I can to push content instead of having readers check my blog manually which can be a hassle. As an added bonus, submitting your blog to aggregators guarantees passive traffic with no extra effort on your part. Coupled with blog updates via social media channels and your new posts would automatically be guaranteed a certain level of traffic to begin with.
Personally, I feel that engagement is a huge plus because I do enjoy interacting (virtually) with readers. Now isn’t quite the right time to show my face yet due to certain real life considerations but that could change in the future.
The bonus to engagement is that the more you engage, the more you build authority around the subject and topics that you are writing about. People might start doing weird things but please, be responsible about it and do the right thing.
Authority lends credibility to what you say and what you recommend. So what if I have 25,000 sessions or 50,000 page views on my blog? I reply to each and every message or comment that I get (sorry if I miss one or two occasionally) and I patiently share my experience, as much as I can.
The only thing that I don’t do is to give financial advice – well, I’m not qualified to do it.
Many years ago, in an ex-company of mine, I was nominated for an employee award and I remember clearly the cringe-worthy part where we had to pitch why we should win. I went with my instincts and gave three points –
- Make the lives of others (e.g. bosses, colleagues, users) easier
- It simply means I make it enjoyable to work with me by pre-empting issues, solving pain-points and being responsible
- Exhibit behavior that upholds the company’s values
- Don’t ever give others the chance to pick on faults
- Build bridges
- My users are smart and tough when it comes to work-related matters but they absolutely love me to bits
It doesn’t mean I had these written in black and white from day one. It just meant that I was following my values and doing what I believed in, without caring about the result. It just translated into tangible outcomes when people appreciated my work ethics.
Don’t be too focused on the result – start building your list and followers early. It’s not about being an influencer and I don’t care about all that in the past. I simply wanted to connect with people and share what I knew.
I don’t go to huge personal finance Facebook groups to leech pageviews with my blog posts because I prefer to focus on organic growth. Just like many US folks who are dependent on Pinterest, traffic dependent on active behavior can get severely impacted due to reasons beyond their control. If that’s your cup of tea, it can give your traffic a massive boost but be wary.
Later on, I realized how I could leverage social media and changed the focus from the “me” mentality to the “them” mentality. Building a social media presence is to help readers gain easy access to my content that can benefit them. It is never too early to start, and having a ready pool of readers could be helpful if you ever chose to monetize the authority that you have built.
A quick note on ikigai
Writing this blog post made me reflect on the things I have done in the past. It also made me realize that making money from blogging could be an excellent fit for my ikigai!
- I love blogging and enjoy the engagement with the community.
- I am doing decently well at blogging about personal finance and my FIRE journey.
- It is definitely what the world needs in order to improve financial literary for the masses.
- Oh yes, I can definitely be paid for it.
I have written about my crazy career choices and ikigai pivots in life .. and you telling me that my ikigai could potentially be in blogging this entire time?! Life has an interesting way to showing us the path we are meant to take.
Read more in my “Make Money From Blogging” series –
- [Episode-1] Make Money From Blogging – Real Steps, Real Income
- [Episode-2] Make Money From Blogging – Start With Blogger Or WordPress?
In my next post, I’m going to touch on my change of blog theme and how I navigated around the challenges and difficulties of doing so. Everything went well and mostly without any hiccups! I mean, you noticed the difference, right? 😛
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Hello! I’m Kevin, Turtle Investor
I am the personal finance blogger who laid claim to a negative net worth of minus $25,755 at the age of 30.
Seven years later, I hit CPF Full Retirement Sum (FRS) of $176,000 without making a single cent of CPF top-up. More tidbits about myself here if you’re curious. My blueprint for financial independence can help give you a headstart in your own FIRE journey.
I am married to a lovely wife and that means dual income with no kids. In my free time, I chase miles so that we can fly in business class. My hobby is making pocket change off this blog and sharing everything I know with you!
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