Time passes by in a flash when we are devoting all of our time to
Netflix and YouTube essential work and side hustle projects! It has been slightly over a month since I officially joined Mediavine and left Monumetric. I’m adding in an one-off Mediavine income report to supplement the quarterly alternative income report previously posted.
This post is probably going to be targeted more at existing bloggers or content creators and some of the terms I’m going to be using to be using is more relevant to this niche. If this is something that interests you or who knows, you’re going to be starting a blog and this would be really informative!
Once upon a time, I was with Google AdSense as well. The main problem I had with it was that it was primarily a pay-per-click arrangement. If people don’t click, then screen time is next to worthless. It was a huge problem because I would never click on an ad myself!
Rewarding high quality reader engagement
Advertising partners like Mediavine and Monumetric are different in the sense that they reward user engagement and screen time by using pay-per-view metrics instead. If what I am writing is of high value and readers are spending more than a few minutes reading my two-thousand words CPF-related blog post, then this level of engagement would be very valuable to advertisers.
This is why it is so important to have an analytics tool (most commonly Google Analytics) set-up as early as you can, to start measuring these valuable data. It isn’t always about the pageviews – are readers clicking to other pages (bounce rate) and spending time reading (average time on page) the posts?
Joining Mediavine at the worst time possible
I joined Mediavine at the worst time possible. There, I said it. It was at the absolute depth of this crappy year. It would definitely not be accurate to compare Mediavine performance to my past Monumetric data.
What I will do is to compare my last 30 days with Monumetric and my first 30 days with Mediavine. This actually puts Mediavine at a disadvantage due to the fact that it usually takes a bit of time to a new publisher stabilize, but I’ll ignore that for now.
Before I start, let’s introduce term called RPM which means revenue per thousand.
RPM was crashing as the world ground to a halt at the end of the first quarter and start of the second quarter. Ad budgets were pulled and to be honest, the decline for finance-related industry wasn’t the worst hit. Imagine what the travel industry is going through now.
Monumetric RPM – US$4.69
Still, the result for Monumetric showed the impact. The peak RPM for Monumetric over the 2019 year-end period is easily two or three times higher, just for the sake of bench-marking.
Monumetric (Mar 26, 2020 – Apr 25, 2020)
- RPM (pageview) = US$2.84
- RPM (session) = US$4.69
This data simply meant that for every thousand pageviews on my blog, I would have earned US$2.84 or $4.03 Singapore dollars. That’s not bad, right? Enough for a simple meal e.g. a plate of chicken rice at the coffee-shop.
Next up is the Mediavine RPM data for comparison.
Mediavine RPM – US$8.26
I’m including a bit more information such as sessions and pageviews so that the Mediavine numbers can be intepreted together as a whole in this income report, meaning they make a lot more sense if you’re reading this for the first time or thinking about monetizing your blog traffic.
The last thirty days are definitely out of the ordinary because I had a huge post that was promoted on Google Discover. You know, when you’re aimlessly launching Chrome or Google Assistant and it suggests something e.g. my blog that you might be interested in? I mentioned this on my Twitter so give me follow for behind-the-scenes stuff you wouldn’t normally see on this blog.
Constantly amazed that SiteGround, my web host, stayed online throughout the entire duration. Besides amazing support, one reason I chose them was because they have always had one of their international data center locations in Singapore and more recently, they upgraded their cloud infrastructure to Google Cloud! FYI, I have pre-paid my subscription all the way to Nov 29, 2024 which shows the level of faith I have 😛
Mediavine (Apr 26, 2020 – May 25, 2020)
Usually people are fairly private about their data but I’ll go ahead and do a one-off sharing here since I’m just a personal finance blogger trying to do my own thing. The more popular names in the community would likely command a number that is a few times higher than what I’m showing below. I actually had to ask them for advice before I made the switch!
- No. of sessions – 52,023
- No. of pageviews – 65,047
- No. of ad impressions – 608,902
- Total revenue – US$429.48
With a bit of simple calculations,
- RPM (pageview) = 429.48 / 65,047 * 1000 = US$6.60 = S$9.37
- RPM (session) = 429.48 / 52,023 * 1000 = US$8.26 = S$11.72
Generally, I’m seeing an two-time increase in the RPM stats as compared to Monumetric! Which is pretty amazing considering the global situation we’re in now. Granted, there are many factors to consider which I won’t go into details, but still – WOW. Pretty much blown away by the results.
Helped by the fact that I had my two highest pageviews days ever for my humble blog, 65K pageviews is pretty much my record as of now and one that I likely wouldn’t be able to improve on for a very long time. Let’s just say my average monthly pageviews is typically less than half of the above 😉
Set up Google Analytics view for Mediavine GMT-4 time zone
A tip for Mediavine newbies if you’re not from the United States. Getting my Mediavine data for this post would have been as easy as copypasta from their awesome dashboard if I had setup my Google Analytics to sync up with Mediavine correctly on day one.
Mediavine dashboard and stats basically work on a GMT-4 New York time so I had to create a Google Analytics view that corresponds to that timezone in order for the data to sync up perfectly. As it turned out, I did it on the worst possible day when traffic spiked and it left out a huge chunk of traffic data, which meant that the dashboard data is inaccurate. Only myself to blame 😛
That’s it for my Mediavine income report and RPM sharing! I would have loved to see blog posts like this when I was deciding whether to join Mediavine. Hopefully, it will prove to be helpful to you. Just note that this data is largely meant for Singapore context, which is not considered the more “premium” markets or countries such as the United States. Publishers or bloggers in those regions would likely see much higher RPMs data.
If you would like to chat more, pop by(no registration needed) and find me 🙂
Get Weekly Updates & Giveaways
Sign up to receive weekly updates delivered straight to your inbox! As an exclusive perk of supporting Turtle Investor, you will always be eligible for the annual giveaway!